The richest man: I really don’t want to make money.

Chapter 1819 Coffee from Abroad

overseas,

Liu Wenqing hung up the phone.

"So, what did President Luo say?"

Seeing that Liu Wenqing had hung up the phone, Jia Fan asked.

"Luo Xiao has agreed. We will handle it. We'll contact Baishu Law Firm later and ask them to help draft the contract."

Liu Wenqing began to speak.

After all, it's a 25 billion yuan contract, and it's overseas, so the only way to be sure is to have someone from our own company draft the contract.

"Yes, Attorney Tang is quite reliable. I'll contact him right away."

Jia Fan spoke up.

Now, all the contracts, big and small, for the entire group are handled by law firms.

"Okay, then I'll leave the contract to you. I'll contact the owner of Marvel Comics and schedule a time to sign the contract."

Liu Wenqing began to speak.

He believed that Marvel Comics had great potential and that he was not the only one who had his eye on it.

However, some people have been pushing for a lower price, so it's definitely necessary to finalize the acquisition as soon as possible.

"Okay, then let's each get in touch."

Jia Fan nodded and said.

after an hour,

The two met again in the office.

How's the contract going?

Liu Wenqing looked at Jia Fan who was coming over and asked.

"The law firm has said they can get it done and send it over before tonight."

Jia Fan spoke up.

"Okay, once the contract arrives, I'll print it out immediately. I just happened to have an appointment with the owner of Marvel Comics tomorrow to discuss things in detail. If we reach an agreement, we can sign the contract right away."

Liu Wenqing nodded and said.

In order to finalize the acquisition, he met with the owner of Marvel Comics to discuss and finalize the deal.

Once the contract is ready, we can sign it directly. But unexpectedly, the law firm can have the contract ready before tonight.

But that's perfect, once we've reached an agreement with Marvel, we can finalize things.

"Okay, then let's meet tomorrow and finalize the acquisition."

Jia Fan nodded upon hearing this.

..................

At noon the next day,

overseas,

In a coffee shop.

"Director Jia, is this what high-end coffee shops overseas look like? It's just so-so. It doesn't even look as upscale as our Nanhe Coffee."

Looking at the coffee shop's decor, Liu Wenqing remarked with some emotion.

The interior design of Nanhe Coffee in China is much better than that of most coffee shops nowadays.

I just don't know how it tastes, or whether it can compare to Nanhe Coffee in China.

Liu Wenqing thought to himself.

"Well, the decor isn't as nice as our Nanhe Coffee, but the coffee might taste better."

Jia Fan said, "The decor is a bit worse than Nanhe Coffee, but the taste should be about the same."

Otherwise, how could it be called a high-end coffee shop?

"I'm here early, let me order a coffee first."

Liu Wenqing began to speak.

"Hmm, let me try this coffee first and see how it tastes."

Jia Fan nodded and said that the owner of Marvel Comics chose this coffee shop, so they didn't know if the coffee was good.

Upon hearing this, Liu Wenqing immediately ordered two cups of coffee.

Not long after,

The coffee is served.

"Come on, try some high-end coffee shops overseas, how does it compare to our Nanhe Coffee?"

Liu Wenqing picked up his coffee and took a small sip.

"Yes, the taste is indeed very good. It's better than the 40-yuan classic coffee at Nanhe Coffee, and about the same as the coffee that costs 80 yuan or more in our area."

Jia Fan also took a sip and spoke.

"The price is what it is, and the daily sales volume of our Nanhe Coffee's classic coffee is what it is. We can only choose coffee beans grown in large quantities, so it's normal for the taste to be a bit worse."

"But the expensive coffees at Nanhe Coffee are made from premium coffee beans selected from various regions, so the taste is definitely better."

"The coffee beans used in the coffee shops here must be specialty coffee beans, so the taste is definitely not a problem."

Jia Fan shared his thoughts.

"Then tell me, if Nanhe Coffee expands overseas, will there be a market?"

Liu Wenqing looked around at the coffee shop's decor and asked a question.

"The market definitely exists, but the sales strategy will definitely need to be changed."

Jia Fan shared his thoughts.

"Change the sales strategy, but how?"

Liu Wenqing asked curiously.

"I understand that Starbucks, which used to be very popular in China, is just like an ordinary milk tea shop in China in overseas markets."

Jia Fan began to explain, "As for why I said 'in the past,' it's because due to the continuous expansion of Nanhe Coffee, Starbucks' market share in China has shrunk dramatically."

Although they haven't completely disappeared, the number of stores has decreased significantly.

“I am somewhat aware of Starbucks’ situation overseas. Are you saying that when Nanhe Coffee expands overseas, it will be the same as Starbucks?”

Liu Wenqing asked.

"Yes, this is the first plan. Nanhe Coffee will not take the high-end route, but will go directly to the low-end route and seize the low-end market of Starbucks and other coffee shops."

“But I don’t recommend doing that, because it would be the opposite of our Nanhe Coffee’s high-end strategy.”

"I'm thinking of the second option, which is to go the high-end route, just like our Nanhe Coffee Diamond Store. There are no classic coffees for 40 yuan, and the lowest-priced coffees are all above 88 yuan."

"Just like this coffee shop right now."

Jia Fan shared his thoughts.

In China, Nanhe Coffee has a certain number of "diamond stores" in every city. These diamond stores are specially designed for people who love coffee and the coffee shop environment.

However, such people are only a minority. If all Nanhe Coffee shops were opened as diamond stores, then there would be no need for so many Nanhe Coffee shops at all.

After all, very few people can afford to spend more than 80 yuan on coffee every day. Some people only earn a little over 100 yuan a day, so how could they possibly drink such expensive coffee?

Even in the early days of Nanhe Coffee, the classic coffee priced at 40 yuan didn't sell that many units.

Nanhe Coffee's sales only increased after they introduced pastry sets.

He knew that the profit margin for the 40 yuan classic coffee at Nanhe Coffee was the lowest.

After all, the coffee beans used in Nanhe Coffee's 40 NTD classic coffee are of very good quality.

It's simply about using sales volume to support profits, which means low profit margins and high sales volume.

However, once Nanhe Coffee's subsequent coffee plantations are completed, the profits should be higher.

"That's true, we still need to go for the high-end route. But looking at the development trend of Nanhe Coffee, if we don't spread Nanhe Coffee all over the country soon, we probably won't consider developing overseas markets."

Liu Wenqing picked up his coffee and took another sip.