Chapter 2093 There is a way to make money!
Chapter 2093 There is a way to make money!
Zhao Jinshui took the sales manager's idea and offered a suggestion:
"Sister, think about it. Our Shengjing Company is so big and has such a huge industrial surplus every year. We can lower the price appropriately or use our near-expiry products to target the opponent's products.
"Sister, don't you think so? This is understandable!
This is a good solution. Zhao Jinfang glared at this useless brother and guessed in his heart that this idea was definitely not his.
But she didn't care whose credit Zhao Jinshui took away. Zhao Jinfang didn't care at all about anyone who had a lower position than her.
She pondered for a while, and indicated to Zhao Jinshui to take charge of this matter:
“You have a lot of capable people under you. You should keep a close eye on this matter throughout the whole process.” Zhao Jinshui hurriedly said, “Yes, yes, sister. I will pay attention to it.”
This can be considered as a temporary solution to the problem.
Zhao Jinshui’s idea was simple. Shengjing Company had so much unsold inventory every year, so why not just sell it all at a discounted price?
It can both maintain exposure and clear out backlog inventory. Anyone who sees it will call him a genius.
Also, if Shengjing wants to have a promotion, how can the stores of its partners not cooperate?
Zhao Jinshui asked the marketing department to notify everyone that each store must make the best possible stage for Shengjing Company's products, and that sales staff would be required to be responsible for promotional activities with long-term exposure throughout the entire process.
This in turn distributes the expenses of the event to each store.
In short, the main purpose is to solve the problem without spending any money.
Even Zhao Jinshui felt that he was a candidate for the company's best employee of the year because of his careful budgeting.
After Zhao Jinshui returned, he immediately held a meeting, shared his opinions, and assigned tasks to each department.
But the marketing department could no longer sit still, as they were watching Shengjing Company heading towards a dead end!
The head of the marketing department immediately spoke:
"Director Zhao, do the higher-ups know about this decision? It's not your idea, is it?"
This blatant distrust and doubt made the always stubborn Zhao Jinshui unable to swallow his anger. He snorted and said disdainfully:
"This is what the top management meant. For a leading enterprise like ours, everything must be efficient."
"Why, just because of your doubts and uncertainty, the entire company has to hold a shareholders' meeting, and you, a small marketing director, have to follow in and participate in the company's major decision-making?"
After disparaging the head of the marketing department, Zhao Jinshui looked around impatiently and said to everyone:
"I tell you, my opinion is the opinion of the higher-ups, and this arrangement is also the arrangement of the higher-ups."
"Since the company has made the decision, all departments should actively cooperate. Don't let me hear any discordant voices."
"I don't have a very good temper. You should think carefully before you speak, so that you don't get an excellent rating in the year-end evaluation and are promoted by the company. Then you can't blame me for not reminding you in advance."
This was already an obvious threat, and many of the marketing employees present at the meeting showed expressions of indignation on their faces.
But that's their corporate culture, very gangster-like.
If you can accept the company's oppression of other manufacturers, don't blame others for the oppression that will fall on your own people sooner or later!
But it was obvious that the marketing director did not understand Zhao Jinshui's threat, or rather, he understood it, but in his opinion, if he continued to carry it out, his position would be in danger.
So the head of the marketing department withstood the pressure and said to Zhao Jinshui with great sorrow:
"Director Zhao, you can't do this. This is putting the future of our Shengjing Company at risk!"
"Just think about it, selling inferior goods as good ones, using near-expiry products for price cuts, and selling unsold goods at a discount with the merchant's own products."
"It seems to be killing two birds with one stone. It perfectly solves our revenue problem and can also help the company solve some of the backlog of goods."
"But the problems are still the same, and customers may not be fooled again and again."
"Isn't this just rubbing our brand into the ground? Our competitors haven't even thrown dirty water on us yet, but now our own people have already poured the dirty water on us!"
With the enthusiastic words of the marketing director, the sales director frowned and became bolder, expressing his concerns:
"Yes, Director Zhao, should we reconsider this matter? Once consumers lose trust in a brand, it will be a devastating blow to our company!"
But Zhao Jinshui felt that these two supervisors were making things difficult for him and embarrassing him, and it was not for the good of the company.
He looked at the two of them with a gloomy look, and his anger level soared to the maximum:
"Oh, you keep talking about corporate culture and brand awareness, but I haven't seen you make any outstanding contributions to our prosperity. All I saw was that your revenue dropped by 30% last month!"
"What do you mean by devastating blow? Lu's is a small food factory, but it was covered in all the negative information on the Internet. How come it didn't get destroyed?"
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